Red speaks of confidence, passion, and success. Red wins the race. Red dominates in battle. Red is bold. Red is beautiful.
For centuries, this striking colour has been linked with strength and power. It’s bold, attention-grabbing, and instantly communicates confidence and authority. When you wear red, or surround yourself with it, you tap into its symbolism and absorb a little of that power for yourself.
Red has an unmistakable way of capturing attention. Think of a stoplight: when it turns red, you can’t ignore it. The same is true with clothing wear red, and people are far more likely to notice and remember you. Royal couturier Sir Hardy Amies even called red the most masculine of colours and famously urged his gentlemen clients to ‘be bold’ and wear red socks. That kind of visibility naturally boosts confidence, because you know you’re making an impression. It’s no surprise that so many successful people reach for red when they want to stand out, take control of a room, or leave a lasting mark.
At Truefitt & Hill, we’ve been “seeing red” for over two centuries. Our 1805 Collection is instantly recognisable for its deep, muted red and gold packaging. A perennial favourite, 1805 delights patrons with its crisp, oceanic fragrance, opening with invigorating notes of bergamot, mandarin, and cardamom. At its heart, soothing lavender and geranium blend seamlessly into a refined base of cedarwood and musk, creating a scent that’s fresh, timeless, and undeniably sophisticated.
It’s only fitting, then, that as Truefitt & Hill celebrates its 220th birthday, we shine a spotlight on this fragrance classic. Inspired by an original formulation from the late 1850s, 1805 is where heritage meets modernity. Today, it resonates with a new generation: a more carefree chap—confident, unapologetically self-assured, and always ready for life’s challenges.